Archive

Monthly Archive for: " October , 2019"

Five Marketing Takeaways From 2019

What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s [...]

 

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can [...]

 

Resolve to be customer-centric in 2019

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak [...]