Archive

Monthly Archive for: " April , 2018"

The Customer Journey Is Never Done

The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in [...]

 

Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to [...]

 

The Right and Fight for Privacy: Implications for Digital Marketers

Is there a privacy crisis? Yes. Consumers are coming to grips with the reality that brands, regardless of whether they have a relationship, have uncomfortable amounts of data on them. Data these days [...]

 

Content Bingeing Redux

One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee's discussion about content bingeing. Last year, we published a post about Content Bingeing in a B2B World;  it [...]

 

Time to Rewrite Your Go-To-Market Playbook

Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the simple reason that [...]

 

Modern Marketing Skills—Emerging Competencies in an AI World

Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could [...]

 

THE HITCHHIKER’S GUIDE TO A CONTENT JOURNEY 2: THE BUYING CENTER AT THE END OF THE UNIVERSE

In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is [...]

 

Content in 2018 and Beyond

This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.  One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: [...]

 

Ready for Machine Learning and Artificial Intelligence? 2018 is the Year of “Press Pause”

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks across the [...]