Elevating the Content Conversation

The one thing that is constant in our work is this: we repeatedly hear the same challenges and issues that organizations face when trying to scale content strategy. Recent discussions focus on how AI and machine learning will take content marketing to the next level...
Putting Personas in Perspective

Putting Personas in Perspective

Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision journey which, in turn, informs their content, marketing and sales enablement plans....

The Impact of AI on Marketing Jobs

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change. We live in a world of exponential change. As we have moved from the industrial...