by Cheryl Treleaven | Jul 12, 2017 | Content
No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost faith with most institutions including government, the news media and business. So who is...
by Jennifer Voisard | Jun 28, 2017 | Content
Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the customer touchpoints of web, apps, email, social, etc. The two areas which...
by Cheryl Treleaven | Jun 13, 2017 | Content
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...
by Pam Flores | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
by Cheryl Treleaven | Apr 18, 2017 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to help companies evaluate their organizational and operational...
