Content Bingeing in a B2B world

Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also append additional data through third-party sources and by connecting...

Really Connecting on LinkedIn

Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and laughed, especially at co-anchor Robin Baumgarten’s comment on the idea....