by Cheryl Treleaven | Aug 24, 2016 | Thought Leadership
Here’s my marketing discipline rule of thumb: you know it’s a trend when there are more platforms to support it than there are bodies on Jones Beach on a 90’ summer day. And, once there’s a platform, scale is not far behind. Let’s apply this rule of thumb to...
by Cheryl Treleaven | Aug 9, 2016 | Thought Leadership
Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of omni-channel options, the fundamental building blocks have remained constant. What...
by Pam Flores | Jul 26, 2016 | Thought Leadership
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last couple of years. Client’s needs have changed, publications and media...
by Jennifer Voisard | Jul 20, 2016 | Community, Thought Leadership
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some budget, you are putting together a task force and you may even be...
by Cheryl Treleaven | Jul 13, 2016 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured in FPS’ newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. A...