Archive

Monthly Archive for: " March , 2016"

Customer Interrupted

When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a [...]

 

Why WOMMA: Kathy Baughman

This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought [...]

 

Pre-Personalization Is a Thing

Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The [...]