Needle in a Haystack

by | Oct 13, 2015 | Content

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing executives are realizing that both their roles and their organizations need...

Boldly Going in B2B Sales: Less Kirk, More Spock

by | Oct 6, 2015 | Content

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James Tiberius Kirk – someone who has been variously described as “cunning,...

Finding the Stories That Need to Be Told

by | Sep 29, 2015 | Content

Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: “We’re all here because of the power of the stories that need to be...

Organizing for the Digital Customer Journey

by | Sep 22, 2015 | Content

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s no secret that the buying behavior of customers is increasingly influenced...