Archive

Monthly Archive for: " October , 2015"

It Takes Marketing Leadership to Drive Sales Transformation

This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers [...]

 

Needle in a Haystack

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]

 

Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]