Archive

Monthly Archive for: " March , 2015"

Girl Power

With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns.  I was particularly drawn to those with real staying [...]

 

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream [...]

 

Public Relations Trends in an Evolving Market

Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community.  To showcase another area of our expertise that harkens back to our roots, I [...]

 

It’s Mobilization Time

To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital [...]

 

Content: The Bridge for Uniting Sales and Marketing

The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for [...]