Monthly Archive for: " December , 2015"

Rishi Dave, CMO Of D&B: Leading The Evolution Of Marketing Content Operations

This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, [...]


Influencers Are a Thing………A Big Thing

Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing [...]


Communications Skills Training in the Digital Age

As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. [...]


Word of Mouth Does Not Work

While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and [...]


Content Through the Eyes of the CMO

Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and [...]


It Takes Marketing Leadership to Drive Sales Transformation

This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers [...]


Needle in a Haystack

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]


Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]


Finding the Stories That Need to Be Told

Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: [...]


Organizing for the Digital Customer Journey

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s [...]