by Brenda Todd | Aug 19, 2014 | Community
Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are designed to serve at least one if not all three of purposes: to provide...
by Cheryl Treleaven | Aug 12, 2014 | Content
By now, it’s a well-accepted concept that buyers have deep product knowledge and are well-versed in their potential benefits long before the formal sales process begins. And, there are lots of eyeballs looking at the pre-purchase data all wanting different degrees of...
by Cheryl Treleaven | Aug 4, 2014 | Content
Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer and their needs, which is ever-changing and dynamic. The second is how you...
by Pam Flores | Jul 29, 2014 | Thought Leadership
At ComBlu, we believe engagement lies at the nexus of conversation, content and community. Our new website reflects that point of view. The core of the new website focuses on our key areas of expertise: Content strategy: Developing and operationalizing...
by Jennifer Voisard | Jul 22, 2014 | Content
Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy. Now, obviously real people do not consider themselves to be on a...
