by Cheryl Treleaven | Dec 15, 2014 | Content, Thought Leadership
The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite presentations: NASA Social Who knew how cool NASA’s social program is? Of...
by Cheryl Treleaven | Dec 8, 2014 | Content
Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B marketers. In any content journey, the customer is hero. The story of his...
by Colleen Nolan | Dec 1, 2014 | Community
If you are like me, you are waiting for someone you know to send you an Ello invitation. Why? Ello, for lack of a more eloquent description, is an ad-free Facebook. No ads at its launch – or ever. All of this is explained to current and potential users in the Ello...