by Jennifer Voisard | Sep 30, 2014 | Community, Content, POV Page Featured Posts
With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I have flown almost exclusively for the last eight years and it changed the course of my entire day. The news regarding my...
by Cheryl Treleaven | Sep 23, 2014 | Content, POV Page Featured Posts
Beyond the PDF: The Case for Content Innovation B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that...
by Brenda Todd | Sep 16, 2014 | Community
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience, community management and gamification and how they measured up based on a...
by Cheryl Treleaven | Sep 9, 2014 | Content, Thought Leadership
Who doesn’t love a good story? I’m always in awe of that special breed that can draw you in and keep your attention to the very end. So no big surprise that the morning keynote kicking off Content Marketing World catching my eye was “Inspired Content: How Brilliant...
by Pam Flores | Sep 2, 2014 | Community
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, content experience, gamification and community management, and...