Archive

Monthly Archive for: " August , 2014"

Community Content: Primed for Improvement

As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research [...]

 

Online Community Vibrancy – What Does it Take?

Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are [...]

 

Strategic Approach Required to Reach the B2B Buying Center

By now, it’s a well-accepted concept that buyers have deep product knowledge and are well-versed in their potential benefits long before the formal sales process begins. And, there are lots of [...]

 

Content Forensics: A Six Step Process

Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer and [...]