ComBlu is Sporting a New Look!

  At ComBlu, we believe engagement lies at the nexus of conversation, content and community. Our new website reflects that point of view.   The core of the new website focuses on our key areas of expertise: Content strategy: Developing and operationalizing...

The Hitchhiker’s Guide to a Content Journey

Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy. Now, obviously real people do not consider themselves to be on a...

Coffee Talk: Boosting Community Engagement

This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community members are stretched thin with little time and budget to devote...