Archive

Monthly Archive for: " March , 2014"

When your brand is an ingredient… …your content strategy needs to reflect that

Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes [...]

 

Creating Content for the Tech Buyer

Recently TechTarget summarized the implications of a study conducted by SolarWinds that looked at the “Evolving Role of IT.” Not surprisingly the data shows that nine out of 10 IT professionals [...]

 

Influencer Identification Shouldn’t Be a Challenge

According to MarketingProfs’ recent Influencer Marketing Status Report, nearly two-thirds (61%) of the marketers they surveyed noted that one of the biggest challenges of influencer marketing is [...]

 

Quality Content Diet

It sometimes seems that you can’t attend a meeting without someone making a joke about “feeding the content beast.” Lately, I have been thinking a lot about the need for the beast to have a [...]