by Cheryl Treleaven | Feb 25, 2014 | Community
Click the image above to view the full infographic. At a recent industry event, marketers from both B2B and B2C brands were in heated discussions about the complexity and sheer volume of social media traffic they needed to deal with. Service and support issues were...
by Pam Flores | Feb 18, 2014 | Community
The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected athletes, their fans and the media in ways they never had before. Two years later in...
by Cheryl Treleaven | Feb 11, 2014 | Content, POV Page Featured Posts
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
by Jennifer Voisard | Feb 5, 2014 | Community
Everyone is a buzz about digital story telling these days and its gain in popularity makes sense. Stories are the fabric of our history. They can be verbal, written, a song, a painting, a photograph, but more importantly they are the most relatable form of...
