Archive

Monthly Archive for: " December , 2014"

Three Interesting Things from WOMMA’s Summit

     The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite [...]

 

Content Journey—the Road Less Taken

Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B [...]

 

Ello: Social Networking Without Ads

If you are like me, you are waiting for someone you know to send you an Ello invitation. Why? Ello, for lack of a more eloquent description, is an ad-free Facebook. No ads at its launch – or ever. [...]

 

Back to Basics: The Original “Word of Mouth”

At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was [...]

 

Persona-based Marketing – Measure Twice and Cut Once

It is that magical time of year again that brings us all together. I am not referring to the joys of the holiday season, however. I am talking about the joys of strategic planning for next year! If [...]

 

Electing to Use Common Sense – One Voter’s Content Journey

Fall is all about long-standing football rivalries, hayrides and pumpkin patches, and the crunch of fallen leaves. And this year, the cool, crisp air was also filled with the sounds of midterm [...]

 

Elements of Association Content Strategy

Content, content everywhere but not a strategy in sight! OK, maybe content would not have made it into the final draft of The Rime of the Ancient Mariner, but the sentiment is true.  Associations [...]

 

Content Delivers Value to Associations

Earlier this week I announced that ComBlu had published a new eBook: Taming the Content Vortex.  The eBook was developed to help associations overcome some of the barriers to adopting a content [...]

 

Content Strategy is Vital to Associations

Association managers have a pretty tough job. Not only do they have to run a business, but they are also running a membership organization. Sometimes the different sides of the association have [...]

 

The Maturity Model for Brand Publishing

While many organizations are still in the early stages of brand publishing, many others have scaled their programs and are monetizing their investment in content. The steps between these extremes [...]