by Jennifer Voisard | Oct 8, 2013 | Community
Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC years (pre-social) and not today? The negative impact on the rescue...
by Cheryl Treleaven | Oct 2, 2013 | Community
According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital marketers, much to their detriment. How a product or service is...
by Brendan Jackson | Sep 24, 2013 | Content
The most surprising thing about attending Content Marketing World 2013 was how many people were there—over 1700. I was thrilled to see so many people finally figuring out how important content marketing is to the success of their brands and its potential to...
by Cheryl Treleaven | Sep 10, 2013 | Content, Thought Leadership
Thanks to Michael Brenner of SAP for allowing us to re-post my guest column on his blog, B2B Marketing Insider, which appeared on September 3, 2013 Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with...
by Brenda Todd | Sep 5, 2013 | Community
While reading through my Facebook newsfeed recently, a post from WOMMA caught my eye. It said: “FILL IN THE BLANK: A skill or trait that all Community Managers should have is ____________.” Having served as a community manager for several of my clients’ programs over...