When slinging mud is a good thing

Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC years (pre-social) and not today? The negative impact on the rescue...

Two Thumbs Up or Down?

According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital marketers, much to their detriment. How a product or service is...