by Cheryl Treleaven | Nov 22, 2013 | Content
Just back from the WOMMA Summit in Music City – and I have to admit, I’m in the midst of post-conference sensory overload. But while I’m ‘processing’ my Nashville experience, I thought I’d share a few quick sound bites that capture the spirit of the conference....
by Brendan Jackson | Nov 18, 2013 | Content
As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes “Now what?” The development of a Content Strategy is not something you do overnight, and...
by Cheryl Treleaven | Nov 12, 2013 | Community, Content
There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you parse what you need, you will most likely not be happy with the result. Want it...
by Brenda Todd | Nov 6, 2013 | Community
In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the technology side of the equation. Community managers not only need a specialized...