by Colleen Nolan | Oct 29, 2013 | Content
At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in high demand....
by Brendan Jackson | Oct 24, 2013 | Content
It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically bash one of their competitors products online. I wouldn’t be...
by Pam Flores | Oct 15, 2013 | Thought Leadership
Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it appropriate to pass along a MarketingProfs article my colleague Cheryl shared...
by Jennifer Voisard | Oct 8, 2013 | Community
Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC years (pre-social) and not today? The negative impact on the rescue...
by Cheryl Treleaven | Oct 2, 2013 | Community
According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital marketers, much to their detriment. How a product or service is...
