Archive

Monthly Archive for: " September , 2013"

The Number One Takeaway From Content Marketing World: You Need to Get Better

  The most surprising thing about attending Content Marketing World 2013 was how many people were there—over 1700. I was thrilled to see so many people finally figuring out how important [...]

 

The Four Biggest Content Pain Points

Thanks to Michael Brenner of SAP for allowing us to re-post my guest column on his blog, B2B Marketing Insider, which appeared on September 3, 2013 Why is Content so Painful? Brands face multiple [...]

 

Effective Community Managers – Do You Have What It Takes?

While reading through my Facebook newsfeed recently, a post from WOMMA caught my eye. It said: “FILL IN THE BLANK: A skill or trait that all Community Managers should have is [...]