by Cheryl Treleaven | Apr 30, 2013 | Community, Content
Okay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value proposition centered on creating an experience with cardmembers that was simple,...
by Cheryl Treleaven | Apr 22, 2013 | Content, Thought Leadership
In 2011, we published Content Supply Chain, an eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. ComBlu has created a companion, Epic Content Strategy: A Formula for...
by Pam Flores | Apr 17, 2013 | Content, Thought Leadership
Thought Leadership Versus Content Marketing—One and the Same? Everywhere you turn today in our industry, people are talking about content marketing. Content initiatives have taken on a life of their own—with good reason—as brands are working to improve their content...
by Jennifer Voisard | Apr 9, 2013 | Thought Leadership
The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to...
by Peter Duckler | Apr 2, 2013 | Community
Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right now as I wait in a virtual line for the ultimate ioS app that promises to...