Small Data Emerges In 2013

Social media has become a giant tool for brands to broaden their reach and generate sales. Given the amount of time customers spend on social networking sites, it’s table stakes for any company (large or small) to get serious about investing in social media marketing....

When is WOM not WOM?

A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush from the musical group Sugarland, talked about how they have used WOM to attract and build a fan base. As Kristian talked, he told a few fun stories about...

We are live in 5-4-3…

When watching from the couch, TV looks, well…easy.  I have come to learn that hosting a web-based interview-format show is anything but easy.  There is a lot that goes into doing it well.  While I doubt that I will ever get called up the the majors and host a network...