by Pam Flores | Feb 27, 2013 | Community
While attending WOMMfest in Chicago last week, I had the opportunity to sit in on Hugh MacLeod’s session on Social Objects. Hugh is a really interesting guy and compelling speaker. He is a cartoonist (who wouldn’t love to have that claim to fame?) and has been the...
by Jennifer Voisard | Feb 20, 2013 | Content
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will help ‘create a smarter planet’. Or you might have read...
by Cheryl Treleaven | Feb 14, 2013 | Content
In the flurry of predictions for hot marketing trends in 2013 and beyond, you’d be hard pressed to find a story that didn’t include content at its core. Whatever the context – delivered via digital, social, or mobile; designed for demand gen or ongoing customer...
by Cheryl Treleaven | Feb 5, 2013 | Content
By now, everyone knows all the mantras about content: · Content is the new “social.” · Content is the core asset of social marketing. · Brands are publishers. · Content is today’s marketing “rock star.” · Brands need content at the right place at the right time...
