Archive

Monthly Archive for: " December , 2013"

ComBlu’s Suite Life

Earlier this month, ComBlu relocated its offices within the John Hancock Building in Chicago. It wasn’t terribly traumatic, as we simply moved to a smaller space on the same floor. While my [...]

 

WOMMA Summit Tidbits

  The ComBlu contingent just got back from WOMMA’s annual confab, which I always find interesting and inspiring. To me one of the biggest values of attending conferences is gleaning little [...]

 

Community by any other definition……

Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to [...]

 

Hitting the High Notes At WOMMA Summit

  Just back from the WOMMA Summit in Music City – and I have to admit, I’m in the midst of post-conference sensory overload. But while I’m ‘processing’ my Nashville experience, I [...]

 

The Convergence of Content Strategy and Technology

As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes "Now what?" The development of [...]

 

The confluence of conversation, content and community

There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you [...]

 

What’s on Your Community Platform Roadmap?

In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the [...]

 

The Need for Topic Modeling

  At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in [...]

 

When Will They Learn?

It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically [...]

 

Today’s Press Release: Different World, Same Rules

Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it [...]