by Jennifer Voisard | Dec 31, 2012 | Community, Content, Thought Leadership
On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community,...
by Kristen Zufan | Dec 19, 2012 | Content
2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social strategists and amateur home cooks! Instead, we’ve been discussing the...
by Peter Duckler | Dec 11, 2012 | Content
Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s good to be popular. Once the forgotten bunch, social media managers are becoming...
by Kristen Zufan | Dec 6, 2012 | Content
Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be engaged in meaningful ways to have the most impact. And they (hopefully)...