by Steve Hershberger | Oct 30, 2012 | Content, Thought Leadership
On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference occurring today and one that most marketers have never heard of. For the...
by Brian Costea | Oct 16, 2012 | Content
When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more than the simple (gain-investment)/investment equation. Simply put, you...
by Jennifer Voisard | Oct 10, 2012 | Community, Content
Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends and themes and determine where advocates impact the buyer’s decision...
