by Brian Costea | Aug 28, 2012 | Community
In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best...
by Cheryl Treleaven | Aug 21, 2012 | Community, Content
Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices scorecard. In addition, they make more qualitative judgments about member...
by Peter Duckler | Aug 16, 2012 | Content
Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have sprung into action and developed three intriguing proposals for this year’s...
by Pam Flores | Aug 14, 2012 | Community
At ComBlu, the dog days of summer means that we are hard at work on our annual research on the State of Online Branded Communities. We are in year four of our study that closely examines the communities and social marketing programs of more than 90 companies – all of...
by Colleen Nolan | Aug 7, 2012 | Community
As my colleague, Pam Flores, wrote a few weeks ago, many have dubbed the 2012 Olympic Games the Socailympics. Why? Because social media will be as prevalent at the 2012 games as bad blazers and white pants. (Really, don’t get me started.) Currently, Facebook has about...