Archive

Monthly Archive for: " July , 2012"

Part 2: Engaging Brand Advocates

In my last post, we talked about the fact that advocacy marketing was hot and trending again. We covered the nature of brand advocates, their personas, the business value they deliver and their [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

A Great First Date

Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer [...]

 

Three New Tools to Help Brands Share their Stories

  Logging in. Linking In. Checking in. Pinning. Posting. For a social media marketer, it can be oh-so-exhausting. But, like a good social media doobie, you do it every day: Leverage your social [...]