by Jennifer Voisard | Dec 31, 2012 | Community, Content, Thought Leadership
On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community,...
by Kristen Zufan | Dec 19, 2012 | Content
2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social strategists and amateur home cooks! Instead, we’ve been discussing the...
by Peter Duckler | Dec 11, 2012 | Content
Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s good to be popular. Once the forgotten bunch, social media managers are becoming...
by Kristen Zufan | Dec 6, 2012 | Content
Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be engaged in meaningful ways to have the most impact. And they (hopefully)...
by Pam Flores | Nov 30, 2012 | Community
Earlier this month, all of us at ComBlu were all buzzing with excitement as we released our annual research report on the State of Online Branded Communities. Currently in the fourth year, ComBlu’s annual study offers a view of how some of the biggest and most...