by Cheryl Treleaven | Aug 10, 2011 | Content, Thought Leadership
One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...
by Cheryl Treleaven | Aug 2, 2011 | Content
Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...
by Jennifer Voisard | Jul 26, 2011 | Content, Thought Leadership
Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and growth of social media measurement. No big surprises—the discipline...
by Colleen Nolan | Jul 19, 2011 | Community
A few weeks ago, the folks at Pew Internet released a study: Social Networking Sites and Our Lives. The study comes on the heels of recent claims that social networks have a negative effect on our ability to trust and connect with others both online and...
by Peter Duckler | Jul 11, 2011 | Community, Content
My workday always started the same: a venti Starbucks with a side of the top dailies. I came into work at least two hours early to allow for time to devour all the news that’s fit to print. After all, reading a broadsheet on the bus was simply not...
