It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same [...]
A couple of weeks ago, I had the opportunity to participate in a local career fair sponsored by The Center for Working Women, one of many services offered by Housing Opportunities for Women, that [...]
A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the [...]
A simplified approach to segmentation.
Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]
