Monthly Archive for: " December , 2011"

Confessions of a Check-In Addict

  Without fail, my New Year’s resolutions are always the same: get fit, quit smoking and get out of debt. But this year, I’ve added a new one to my list: stop oversharing. Let me [...]


So…Do You Still Believe?

It is truly hard to believe that with this post, there are only five days left until Christmas! For the last couple of years, the month of December seems to fly by faster and faster for me and there [...]


Social Networking for Employees

“It might be a distraction.” “It is more of a social tool than something that will benefit the company.” Enough! The arguments against employee social networks are as out-of-date as Myspace. [...]


Engaging Strategies

With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies [...]


Is Marketing Coming of Age? A 2011 WOMMA Summit Recap

    2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its [...]


“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, [...]


Making the Case

  It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same [...]


Giving Back…Socially

A couple of weeks ago, I had the opportunity to participate in a local career fair sponsored by The Center for Working Women, one of many services offered by Housing Opportunities for Women, that [...]


Get the Message

A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the [...]


Your taxonomy or mine?

A simplified approach to segmentation.   Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]