by Steve Hershberger | Feb 22, 2010 | Thought Leadership
One day I stopped to ask a farmer why they use silos. After getting the ‘boy are you some sort of igneramous’?!’ look, he answered my question. “Keeps product separated. One goes one place for one price, another somewhere else. Also keeps it safe. You know,...
by Cheryl Treleaven | Feb 16, 2010 | Content, Thought Leadership
Vegas is like being at a party in a house with no kitchen. This statement is designed to startle your brain, which is naturally in a static state. It uses schemas to keep its carbon footprint at the bare minimum. Schemas are mental short-hand for how the world...
by Steve Hershberger | Feb 10, 2010 | Community
Who owns social marketing initiatives? Well, the marketing team of course! Seems like a logical answer but wrong. To do social marketing and specifically community well, it takes the whole corporate village, not just a select few marketers who have window...
by Cheryl Treleaven | Feb 2, 2010 | Community
I thought it was a joke. Holiday Inn in London is offering a human sheet warming service. Apparently, some staffer dresses in a fleece suit, jumps between your sheets and warms them up for you. Really? Like who wants this? They assure guests that this giant...
