by Jennifer Voisard | May 27, 2009 | Community
I recently attended the latest WOMMA conference in Miami. It was an intense two days, full of knowledge transfer during various break out sessions. We explored the trends and insights of customer engagement, through community and social media. We also listened to...
by Steve Hershberger | May 27, 2009 | Community
Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this? Simple. If you can not articulate and defend the value your community is delivering to your organization (note I don’t say brand), you do not know the...
by Steve Hershberger | May 22, 2009 | Community
Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA). Keep in mind, the metrics I am sharing are only the tip of the iceberg of what can and should be measured to effectively...
by Steve Hershberger | May 20, 2009 | Community
I recently attended the Community 2.0 conference in San Francisco. I am going to try and distill my experience down into a couple of key thoughts about what I learned. 1. Brands have begun to understand the importance that their operation (i.e. the other elements of...
by Cheryl Treleaven | May 18, 2009 | Community
So here’s the thing: I love American Idol. Maybe because when I was a kid I loved all the different amateur hours that were on TV…Ted Mack, Star Search, the Gong Show. I also love America’s Got Talent, mostly because it’s a two-fer: “American Idol meets The Gong...