by Steve Hershberger | Apr 29, 2009 | Content, Thought Leadership
I recall visiting a carnival when I was a kid, maybe 11 or 12. Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget. Walk through the Chamber of Horrors and see unspeakable things. Be frightened in ways you...
by Jennifer Voisard | Apr 29, 2009 | Community, Content, Thought Leadership
Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right time, yet it’s hard to resist settling for the easier quantity over the...
by Cheryl Treleaven | Apr 27, 2009 | Community
Recently saw an interview with Jack Welch on Morning Joe. He commented that we need a new word for these economic times…….a descriptor that lands us somewhere between “recession” and “depression”. I guess we’re too sick to be a recession but still have too strong of a...
by Cheryl Treleaven | Apr 20, 2009 | Community
I recently did something that was risky; okay maybe even stupid. I got into a debate with a new biz prospect while making a major presentation to win their community marketing business. I can see the eyes rolling back in people’s heads. Why would I do that? Because I...
by Steve Hershberger | Apr 20, 2009 | Thought Leadership
I sat next to a guy recently on a flight who was reading two books at the same time. One was ‘Outliers’ by Malcom Gladwell. The other was ‘Groundswell’ by Charlene Li and Josh Bernoff. Most people don’t read two books at the same time unless there is a...
