Should social media rewrite business rules?

by | Feb 27, 2009 | Uncategorized

There is an interesting question.  First, you have to put a definition on what social media is. This might seem like a silly thing to do for some, but I imagine if you ask the CFO of any business (big or small) what their definition of Social Media is, you’ll get a...

Social networks: No ‘Net’ new?

by | Feb 23, 2009 | Community

In a blog posted today by Spike Jones of Brains on Fire, titled Social networks are not what you think they are Spike shares some interesting facts that come out of a recent report conducted by Noshir Contractor,  Jane S. and William J. White Professor of Behavioral...

M&M Post Script

by | Feb 23, 2009 | Community

I received a comment from Deb Eastman, the CMO of Satmetrix regarding my recent blog post.  Her comment is below: I want to clarify a misperception in your original post, M&Ms is absolutely NOT faking customer engagement.  This site is hosted on the Satmetrix...

M&M. Faking customer engagement?

by | Feb 20, 2009 | Community

Ok, I love M&M’s.  Who doesn’t.  My two year old daughter really loves M&M’s.  To her, it’s a food group.  Me, if I was trapped on a desert island and could only take one candy, it would be M&M’s. I doubt I will ever be put in a position to make this kind...

Form over function

by | Feb 16, 2009 | Community

Technorati Tags: apple,genius bar,advertising,marketing,customer service,CRM,social media,UGC,youtube,twitter,geico,geico insurance,comblu,marty collins,www.marty-collins.com,www.apple.com,i-phone,customer satisfaction Apple has done an amazing job in creating an...