by Jennifer Voisard | Dec 15, 2009 | Content
I sit on the Word of Mouth Marketing Association’s (WOMMA) Research and Measurement Council. Over the last year we had the very important task of defining key measurement models fundamental to determining Word of Mouth Marketing (WOMM) impact and ROI. I am happy to...
by Steve Hershberger | Dec 7, 2009 | Content
Recently, the marketing executives interested in word of mouth marketing, viral marketing, social media and [insert your favorite term du jour here] met in Las Vegas to ponder the state of the industry and learn a few things about how to engage with customers more...
by Cheryl Treleaven | Nov 30, 2009 | Content
But not from the usual Vegas reasons: staying up late, losing money and drinking too much. I did none of those during the three day WOMMA 2009 Summit in sin city. My excuse is too much information and so many great conversations with little down time to...
by Steve Hershberger | Nov 23, 2009 | Content
I have been thinking about the best way to open this blog post now for over a week. Frankly, I struggled. Every example I came up with was flat as week old Coke. Until 3:27am this morning, when I awoke with the perfect lead in. Prior to this brilliant lead in, let...
by Cheryl Treleaven | Nov 2, 2009 | Community, Content
Our firm, ComBlu, hosted the Midwest regional judging of the WOMMy Awards a few weeks ago, which are sponsored by the Word of Mouth Marketing Association (WOMMA). A group of judges from agencies, not-for-profit and big brands got to determine the bronze, silver...
