We ignite engagement!

ComBlu specializes in content strategy, community building and thought leadership programs.

We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing with a fresh eye and help elevate performance across all nodes of your content and engagement ecosystem.

  CONTENT STRATEGY

Structuring content strategies that deliver the right content at the right place and time.

  Community Building

Connecting organizations with advocates and influencers and facilitating engagement to drive business results.

  Thought Leadership

Telling your story in ways that distinguish you and build your influence and authority.

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In The News

TL’s Role in Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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CURRENT POST

Resolve to be customer-centric in 2019

February 19, 2019
For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak about this topic and the value that this approach brings (in fact, we’ll be facilitating a panel on it at AMA Chicago this spring). So, this year on the blog, we’ll periodically explore different areas of customer-centricity and what they mean, [...]

Continue Reading: Resolve to be customer-centric in 2019

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