We ignite engagement!

ComBlu specializes in content strategy, community building and thought leadership programs.

We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing with a fresh eye and help elevate performance across all nodes of your content and engagement ecosystem.

  CONTENT STRATEGY

Structuring content strategies that deliver the right content at the right place and time.

  Community Building

Connecting organizations with advocates and influencers and facilitating engagement to drive business results.

  Thought Leadership

Telling your story in ways that distinguish you and build your influence and authority.

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In The News

Featured Article: Thought Leaderships Role Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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CURRENT POST

The Origin of the Press Release…Who Knew?

August 7, 2018
Recently, during my daily morning monitoring, I stumbled across an article that spoke of The Origin of the Press Release. Thirty plus years into my career and after writing at least several thousand press releases, I had never thought about where they came from until I saw this piece. I certainly had no clue that Ivy Lee inadvertently created them in 1906 in response to a train wreck that took the lives of more than 50 people.  He urged the [...]

Continue Reading: The Origin of the Press Release…Who Knew?

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