ComBlu is a social business and
influencer marketing firm.
We build online and offline communities, identify and engage influencers and brand advocates, socialize content, execute engagement strategies, and then measure the impact against business objectives.
Did you Know?
Building a Meaningful Social Dashboard
Brian Costea, Tech Director, ComBlu
Charlie Treadwell, Social & Digital Marketing Manager, Cisco
The workshop defines KPIs against business objectives, shows how to align KPIs with metrics, and explains how to weight and pair metrics to create a true value story. Learn how Cisco uses versions of the dashboard to report to the C-Suite and help business units make necessary course corrections.
Latest Blog
ComBlu’s Second Content Marketing eBook Available Now!
As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now!
Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain points that brands encounter when implementing a content strategy and executing content marketing programs.
The book was written as a companion piece to the firm’s 2011 Content Supply Chain eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals.
The Alchemy of Content takes the content marketing conversation to a new level and presents a method for attacking and taming each of the four major pain points. If you’re interested in reading about these topics in greater detail, you can download the book for free here.
Pam Flores
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