We ignite engagement!

ComBlu specializes in content strategy, community building and thought leadership programs.

We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing with a fresh eye and help elevate performance across all nodes of your content and engagement ecosystem.

  CONTENT STRATEGY

Structuring content strategies that deliver the right content at the right place and time.

  Community Building

Connecting organizations with advocates and influencers and facilitating engagement to drive business results.

  Thought Leadership

Telling your story in ways that distinguish you and build your influence and authority.

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In The News

TL’s Role in Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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CURRENT POST

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

June 20, 2019
What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can apply the same thinking to your content strategy. As discussed in my previous blog post, there are four key characteristics that true customer-centric content teams possess: Design content to drive customer success, not the product or service  [...]

Continue Reading: Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

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