We ignite engagement!

ComBlu specializes in content strategy, community building and thought leadership programs.

We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing with a fresh eye and help elevate performance across all nodes of your content and engagement ecosystem.

  CONTENT STRATEGY

Structuring content strategies that deliver the right content at the right place and time.

  Community Building

Connecting organizations with advocates and influencers and facilitating engagement to drive business results.

  Thought Leadership

Telling your story in ways that distinguish you and build your influence and authority.

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In The News

Featured Article: Thought Leaderships Role Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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CURRENT POST

Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

April 17, 2018
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly differentiate themselves from other players in the space. After all, one company’s money is as green as the next, right? A few years forward, the struggle remains. This is true [...]

Continue Reading: Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

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