We ignite engagement!

ComBlu specializes in content strategy, community building and thought leadership programs.

We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing with a fresh eye and help elevate performance across all nodes of your content and engagement ecosystem.

  CONTENT STRATEGY

Structuring content strategies that deliver the right content at the right place and time.

  Community Building

Connecting organizations with advocates and influencers and facilitating engagement to drive business results.

  Thought Leadership

Telling your story in ways that distinguish you and build your influence and authority.

Featured Case Studies

VIEW ALL

In The News

Featured Article: Thought Leaderships Role Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

Read more

CURRENT POST

Putting Personas in Perspective

June 12, 2018
Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision journey which, in turn, informs their content, marketing and sales enablement plans. Emphasis here on ‘done well’ because, like most core tactics, success lies in quality execution. Here are 3 key lessons learned to help get the most from your investment in [...]

Continue Reading: Putting Personas in Perspective

Follow us on Twitter

tbtn